Ability take a look at one of the Uk’s leading boiler company and manufacturers brands. This Easter, Vaillant will be celebrating its own iconic bunny as the company marks 120 years of its ‘hare in the egg’ logo.
The Founder of the boiler company Vaillant, Johann Vaillant came across the image in a magazine which started it all on Easter Sunday, all the way back in 1899. He discovered a picture of a hare hatching from an egg, surrounded by dwarfs and animals, and this is when the boiler company acquired the copyright for his company’s trademark.
Over the years, the mark has been re-designed six times, adding the Vaillant name and inserting of a box around the original egg, amongst many other changes. However, crucially it has never lost its central theme of the hare, which came to be known as Johann in honour of the founder, as it varied his name.
Where It All Began-For Vaillant Boiler Company
The hare even starred in its own comic in 1935, where the boiler company journeyed through history, at one point advising a monarch on the benefits of a hot bath, thus keeping the hot water industry piping hot!
The very familiar Vaillant boiler company colours also have their roots in history, drawing inspiration from the black, white and green traditionally incorporated into the exterior design of homes in Vaillant’s native Bergisches Land, Germany.
Whilst the boiler company design has had many changes and improvements and evolved significantly from the picture which originally caught Johann Vaillant’s attention, the iconic hare and egg have remained throughout, and stood the test of time. The green which represents the origins of Vaillant, shows that the company is very proud of the history and it marks a real mile stone for the boiler company.